I was commissioned by beIN Sports to develop the promotional campaign, as they became the exclusive home for Motorcycle racing in the US. The purpose of these two spots was to find a balance to explain what racing was all about to the new viewer, while avoiding redundancies for the seasoned motorsports fan. Presenting the concepts of rivalries and what it means to ride the fastest prototype machine in the world was the mechanism to showcase this thrilling sport.
SPEED AND THRILL #1 - PROMAX ShortLIST 2017: copy-write
Original/Creative Concept: Edgar J. Gomez
Copy-write: Edgar J. Gomez
Graphic Art and Animations: Alejandro Abreau
Post Production and Color Grading: Ameno Braccho (PixelNinja)
Audio Design: Hermo Ordoñez
VO Artist: Joe Cruise (ENG) / Alejandro Rhode (SPA)
"...it summarizes the eternal human conflict. Between the animal in you… and the conscious mind that transform your soul."
SPEED AND THRILL #2
Original/Creative Concept: Edgar J. Gomez
Copy-write: Edgar J. Gomez
Graphic Art and Animations: Alejandro Abreau
Post Production & Color Grading: Ameno Braccho (PixelNinja)
Audio Design: Hermo Ordoñez
VO Artist: Joe Cruise (ENG) / Alejandro Rhode (SPA)