Coming up with clever and creative solutions is key when it comes to selling. Finding a balance between the seriousness of the business-side and the creative-nature of every presentation is just as important as having a power point presentation filled with numbers. In this business, you usually only get a minute. You have a short time to present who you are and make an impact. You have to cut the bull-shit and go straight to the point and answer the most basic question: "If I give you my money, what will I get in return?" Creating custom solutions is something I enjoy. It not only allows me to be as creative as I can be, but it truly gives me the freedom to experiment and answer that basic question.
